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CRM Manager Job Description

Job Overview
The Customer Relationship Manager is responsible for the creation and development of the CRM strategy using a creative approach to secure and manage target audiences whilst delivering outstanding campaigns. Working with the Direct Sales and Marketing Managers a CRM Manager ensures a stream of high quality leads through online and email marketing, to drive acquisitions, increase conversion, improve retention and customer loyalty.

Duties and Responsibilities
- Planning, managing and delivering CRM strategy
- Building collaborative relationships with all marketing teams to gain a great understanding of customer base through insight, segmentation and data analysis
- Management of data and CRM agency, resolving any issues that arise during the implementation of CRM campaigns
- Analysis and reporting on campaigns effectiveness in terms of traffic, acquisition, conversion, retention and revenue
- Identifying areas for improvement and making recommendations
- Working closely with the Head of eCommerce to manage the CRM budget

Skills / Attributes Required
- Previous experience in CRM / data marketing / email marketing
- First-hand experience of the development and implementation of a successful CRM strategy with back-end system knowledge
- Excellent planning, analytical skills and project management
- Knowledge and understanding of data and production processes
- Great communications skills, written and verbal
- Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally
- Ability to be creative and use their initiative to develop new ideas 

Typical Salary Range: £30,000 to £50,000